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Ways to be inspired in small business by Tony Hawk

Patrick Tunn

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Ways to be inspired in small business by Tony Hawk

Running any small business is going to be difficult, especially at the start. There is so much set against you, and there are so many potential mistakes you can make that can undermine everything you are trying to do.

Tony Hawk is known as a famous skateboarder, but he is also someone you can learn some interesting business lessons from. Tony Hawk has had to take control of his own brand and ensure that it remained something that he was proud of, and that was going in the direction he wanted it to.

Knowing these tips is going to be important for ensuring that your small business is successful. While not every lesson will be specifically applicable to the business you are trying to establish, they are generally going to be sound pieces of advice to remember.

Here are some of the lessons from Tony Hawk that you could apply in the running of your small business.

1.   Take direct control in ensuring your brand is what you want it to be

Tony Hawk has famously had to wrestle back control when it comes to how his intellectual property is handled. He has had his brand name abused in the past and had to learn the hard way why it is important to maintain control.

2.   Do charity work and give back

Tony Hawk has famously done a lot of charity work through his business enterprises, and this is a hugely beneficial thing for his brand. This is a lesson that more businesses should take to heart.

3.   He uses social media in the right way

With so many companies having 3rd party management of their small businesses, Tony Hawk has done things differently. He knows the power of speaking with his own voice to his target audience.

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Small Business

Virgin Australia on the verge of being sold – what does this mean for you?

Adam Brigden

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Virgin Australia

The coronavirus pandemic precipitated The Great Shutdown, which has had detrimental impacts on the global economy. Large corporations have struggled to survive, and the Virgin Group is one of the most publicised. Virgin Australia went into voluntary administration in April 2020 and have been searching for a financial lifeline in the process. It now appears that this lifeline may have emerged in the form of two private American companies – Bain Capital and Cyrus Capital.

What does this mean for you?

If Virgin is bailed out by both/either companies, the airline will likely remain operational in Australia. However, there are a few conditions, and it certainly won’t be the same airline as before. The average consumer can expect Virgin Australia to likely strip the airline back and re-brand the entity as a mid-market offering. In the past, Virgin had competed directly with Qantas and have struggled significantly, having incurred a horrendous amount of debt before the pandemic had even begun (around $7 billion).

In other words, if Virgin is given a second chance, you can expect it to become a more low-budget airline. Cyrus Capital has links to the Virgin Group, while Bain Capital has a reported $149 billion AUD in assets, meaning they could put down several hundred million for a significant stake in the company. While this is hopeful news for Virgin Group workers, tourists and travellers shouldn’t be getting ahead of themselves. With the restructuring of the company, there’s a good chance that flight paths and coverage will be scaled back massively, which could hurt a lot of regional areas.

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Small Business

Business lessons to get from Jeff Bezos

Patrick Tunn

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Jeff Bezos

Jeff Bezos is the richest businessperson in the world and for a good reason. As the founder of Amazon, they have had massive success due to the simple tactics they employed. Jeff Bezos is someone that should be admired by anyone seeking to start any kind of business.

Learning important business lessons is essential for getting a good start no matter what industry you happen to be in. If you are trying to get into an industry, you want to come equipped with the best knowledge possible so that you can avoid the mistakes that others have made when they take their first steps.

The following will list some of the best lessons to get from Amazon founder Jeff Bezos about small business.

You can start from anywhere

Many people think you need to do a lot of preparation to start a business, but Jeff Bezos started Amazon out of his parent’s garage. He knew that as long as he could get the business running from bare scraps that he could start optimising it. By starting with this humble setup, he was able to keep costs low and expand as needed, keeping overheads to a minimum.

Focusing on the core values of the consumer base

Amazon is successful because it focuses on the core things that the consumers want from a business like it. It focuses on fast delivery and low prices, and always strives to meet those ends. By consistently doing this is has not allowed competitors to overtake it. This is one of the best tactics Jeff Bezos has employed for making Amazon great.

Always improve

Jeff Bezos has never been complacent with the running of Amazon and always seems switched on. This makes the company superior to competitors in a number of ways.

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Small Business

What small business owners can learn from Steve Jobs

Patrick Tunn

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What small business owners can learn from Steve Jobs

Those starting their own business need to start small, and they need all the help they can get. Since most businesses end up failing, you want to be sure that you have the best advice possible on your side.

Having this knowledge is essential in order to get the best results. Knowing important lessons before diving into a business can help you avoid serious and costly mistakes that could sink your entire enterprise.

This is naturally something you want to avoid at all costs so that you don’t wise your time and money on a failed business. Even the best business ideas can fail if the leaders don’t pay heed to the important lessons that business masters like the late Steve Jobs can teach.

Here are a few of the lessons that those who are starting a small business can learn from the late founder of Apple Steve Jobs.

Understand the power of creating a brand

Too many small businesses just want to get into the race and don’t think about the long term appeal of their brand. Without a solid foundation to the brand then there will be nothing that makes the business stand out and this would obviously not be an ideal situation to be in.

Believe in your product or service

Steve Jobs famously gave keynote presentations about the launch of new Apple products and you can see his sincere passion and interest in what he was doing. Anyone starting a small business needs to have that same fire passion about what they are doing, no matter what industry they happen to be in.

Use marketing to its full effect

Apple is known for its flashy marketing campaigns, and small business owners need to understand the power of leveraging marketing as an asset.

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