Why is Scott Morrison called ‘ScoMo’?

Australian Prime Minister has been affectionately called ‘ScoMo’ by many. However, while the meaning is pretty obvious (abbreviation and combination of his first and last name), you might be wondering why the name has stuck.

This is an understandable question to have about Scott Morrison. There is no doubt that you would want a quick and meaningful answer to these burning questions you have. Well, let’s get into the answer then.

Many journalists have claimed that they coined the term in their articles. However, the main reason the name has stuck is that Scott Morrison has embraced it wholeheartedly.

Even his social media profiles put the nickname in brackets. Love or hate Scott Morrison, embracing the moniker is one of the smartest PR moves he could have made.

For many politically illiterate young Australians who enjoy binge drinking and abbreviating things in the most obnoxious way possible, ‘ScoMo’ is a relatable character for them. All Scott Morrison has to do is pay lip service to this juvenile nickname, and he is immediately ingratiated into the hearts and minds of a dense population.

Scott Morrison is undoubtedly out of touch, but that doesn’t matter if he has a cuddly nickname – at least not for some. Morrison wants to be seen as a ‘man of the people’, when is anything but in reality.

However, articles like this one are going to be responsible for Scott Morrison continuing to have the nickname stuck to him. While some of the ways he has embraced are cringeworthy (like putting on the back of a sports jersey), it has mostly worked in his favour.

At any rate, Scott Morrison is going to be known as ‘ScoMo’ probably forever. Nicknames are tough to earn and even tougher to get rid of.